The idea
The "URBAN", the award for city beautifiers, was created by the inner city working group. The aim is to encourage citizens and visitors to initiate new and attractive things for Gütersloh and take notice of them in their city!
The motto: Discover and show the beautiful features of the city with open eyes!
Requirements
The URBAN is intended to stimulate creativity in the city centre. Therefore, all ideas which fulfil the following conditions will be considered:
The ideas must be implemented in the city centre. In this case, the area between Kahlertstrasse and Bismarckstrasse, the railway line and Barkeystrasse is regarded as part of the city centre.
Key points:
- The implementation must not have taken place more than two years ago.
- Every citizen can submit suggestions, and is invited to walk through Gütersloh with open eyes.
Examples of implementations are façades, shop windows, green spaces, and sustainable stagings.
Important: The activity for the Gütersloh city centre will be evaluated as a whole. Not only fixed buildings can be suggested, but also actions and commitments!
Participants should be deliberately encouraged to initiate something new and attractive for the competition.
Decision-making criteria for the jury:
- Attractiveness
- Sustainability
- Colour design, artistic and craftsmanship quality
- Urban design significance
- Originality and complexity of the measure
- Creativity
- Improvement in relation to the initial condition
- Picking up on historical and local references
- Public perception
- Special features
- Complexity
- Benefit for the public
Previous award winners:
URBAN 2017
"For the first time, the 2017 award was presented to two initiatives. The inner city working group gave the award to the ISG Mittlere Berliner Straße for the ""Umbrella Sky"" - the colourful umbrellas which decorated the pedestrian zone in Berliner Straße - and the Werbekreis Dreiecksplatz for the shadow shows which were projected onto the windows around Dreiecksplatz."
URBAN 2015
The award for the most creative beautification of the city went to the Kolbeplatz Oasis project in 2015. In 2014 and 2015, Carsten Huhn from GTown-Music, together with Ralf Ehlers, Hans-Jörg Milse and his volunteers from ToyRun4Kids, transformed the square into a true inner-city feel-good location as a beach oasis for the months of June to September.
URBAN 2013
In 2013, the URBAN went to the Werbekreis Dreiecksplatz, which made the square even more inviting with 30 colourful deck chairs.
- Cover photo: Lena Descher | Featured images: Gütersloh Marketing