Data privacy

Privacy policy according to the requirements of the DSGVO

(As at: 21 October 2019)

Explanation of the privacy policy

Gütersloh Marketing GmbH (gtm) is the operator of the online offering at www.guetersloh-marketing.de the responsible party for the collection, processing and use of the personal data of the users of the online offer within the meaning of the German Federal Data Protection Act (BDSG). gtm takes the protection of your privacy and your private data very seriously. gtm collects, processes and uses your personal data in accordance with the content of this privacy policy and the applicable German data protection laws, in particular the BDSG and the Telemedia Act (TMG).

With this privacy policy, gtm informs you which personal data about you is collected, processed and used.

I. Name and address of the responsible person

The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection provisions is the:

Gütersloh Marketing GmbH
Berlin Str. 63
33330 Gütersloh, Germany
Germany
Tel.: 05241-211360
E-mail: info@guetersloh-marketing.de
Website: www.guetersloh-marketing.de

II. Name and address of the data protection officer

The data protection officer of the controller is:
Heiko Franke
FHD GmbH & Co. KG
Wagenfeldstraße 2
33332 Gütersloh, Germany
Germany
Tel.: 05241-470130
E-mail: info@fhd.de
Website: https://www.fhd.de/html/index.php

III. General information on data processing

1. scope of the processing of personal data
We process personal data of our users only insofar as this is necessary for the provision of a functional website and our content and services. The processing of personal data of our users is regularly only carried out with the consent of the user. An exception applies in those cases where obtaining prior consent is not possible for actual reasons and the processing of the data is permitted by legal regulations.

2. legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for processing operations involving personal data, Art. 6 (1) lit. a of the EU General Data Protection Regulation (GDPR) serves as the legal basis.
When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) lit. b DSGVO serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.
Insofar as the processing of personal data is necessary for the fulfillment of a legal obligation to which our company is subject, Art. 6 (1) lit. c DSGVO serves as the legal basis.
In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Art. 6 (1) lit. d DSGVO serves as the legal basis.
If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6 (1) lit. f DSGVO serves as the legal basis for the processing.

3. data deletion and storage period
The personal data of the data subject shall be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may also take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.

4. possibility of objection and elimination
The declaration of consent can be revoked at any time in writing to Gütersloh Marketing GmbH, Berliner Str. 63, 33330 Gütersloh or info@guetersloh-marketing.de.

IV. Provision of the website and creation of log files

1. description and scope of data processing
Each time you visit our website, our system automatically collects data and information from the computer system of the calling computer.

The following data is collected:

  1. Information about the browser type and version used
  2. The operating system of the user
  3. The Internet service provider of the user
  4. The IP address of the user
  5. Date and time of access
    The data is also stored in the log files of our system. A storage of this data together with other personal data of the user does not take place.

2. legal basis for data processing
The legal basis for the temporary storage of the data and the log files is Art. 6 para. 1 lit. f DSGVO.

3. purpose of the data processing
The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.
The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
These purposes are also our legitimate interest in data processing according to Art. 6 para. 1 lit. f DSGVO.

4. duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.
In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

5. possibility of objection and elimination
The collection of data for the provision of the website and the storage of the data in log files is mandatory for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

V. Cookies use

1. description and scope of data processing
Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

2. legal basis for data processing
The legal basis for the processing of personal data using cookies is Art. 6 (1) lit. f DSGVO.

3. purpose of data processing
The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The following cookies are set on our website:

The user data collected through technically necessary cookies are not used to create user profiles.

4. duration of storage, possibility of objection and elimination
Cookies are stored on the user's computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.

VI. Contact form and e-mail contact

1. description and scope of data processing
Our website contains a contact form that can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask is transmitted to us and stored. These data are:

Company, name, first name, address, telephone number, fax, e-mail address, subject, personal message

The following data is also stored at the time the message is sent:

  1. The IP address of the user
  2. Date and time of registration

For the processing of the data, your consent is obtained during the submission process and reference is made to this privacy policy.
Alternatively, it is possible to contact us via the e-mail address provided. In this case, the personal data of the user transmitted with the e-mail will be stored.
In this context, the data will not be passed on to third parties. The data is used exclusively for the processing of the conversation.

2. legal basis for data processing
The legal basis for the processing of the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent.The legal basis for the processing of the data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit. f DSGVO. If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.

3. purpose of data processing
The processing of personal data from the input mask serves us solely to process the contact. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data.
The other personal data processed during the submission process is used to prevent misuse of the contact form and to ensure the security of our information technology systems.

4. duration of storage, possibility of objection and elimination
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified. The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
The user has the option to revoke his consent to the processing of personal data at any time. If the user contacts us by e-mail, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.
The declaration of consent can be revoked at any time in writing to Gütersloh Marketing GmbH, Berliner Str. 63, 33330 Gütersloh or ino@guetersloh-marketing.de.

VII. links to other websites

1. the online offer contains links to other websites.
These links are usually marked as such. gtm has no influence on whether their operators comply with the data protection provisions. gtm therefore recommends that you also inform yourself about the respective data protection declarations of other websites.

VIII. Plugins & Tools

Embedded YouTube videos

We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube servers is established. This tells Youtube which pages you are visiting. If you are logged into your Youtube account, Youtube can assign your surfing behavior to you personally. You can prevent this by logging out of your Youtube account beforehand.
When a Youtube video is started, the provider uses cookies that collect information about user behavior.
Those who have deactivated the storage of cookies for the Google Ad program will not have to expect any such cookies when watching Youtube videos. However, Youtube also stores non-personal usage information in other cookies. If you would like to prevent this, you must block the storage of cookies in the browser.
For more information on data protection at "Youtube", please refer to the provider's privacy policy at: https://www.google.de/intl/de/policies/privacy/

Google Maps

This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.

The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy location of the places indicated by us on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

More information on the handling of user data can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.

Google Analytics

Due to our legitimate interests, this website uses the service "Google Analytics" for the optimization and analysis of our online offer in the sense of Art. 6 Para. 1 lit. f. DSGVO the service "Google Analytics", which is offered by Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). The service (Google Analytics) uses "cookies" - text files that are stored on your terminal device. The information collected by the cookies is usually sent to a Google server in the USA and stored there. Google LLC complies with European data protection law and is certified under the Privacy Shield agreement: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active IP anonymization is used on this website. The IP address of the user is shortened within the member states of the EU and the European Economic Area and in the other contracting states of the agreement. Only in individual cases is the IP address initially transmitted unabbreviated to a Google server in the USA and shortened there. This shortening eliminates the personal reference of your IP address. The user's IP address transmitted by the browser is not combined with other data stored by Google. As part of the agreement on the order data agreement, which we as website operators have concluded with Google Inc., the latter uses the information collected to create an evaluation of website use and website activity and provides services associated with internet use. The data collected by Google on our behalf is used to evaluate the use of our online offering by individual users, e.g. to create reports on website activity in order to improve our online offering. You have the option of preventing cookies from being stored on your device by making the appropriate settings in your browser. It is not guaranteed that you can access all functions of this website without restrictions if your browser does not allow cookies. Furthermore, you can use a browser plug-in to prevent the information collected by cookies (including your IP address) from being sent to and used by Google Inc. The following link will take you to the corresponding plugin: https://tools.google.com/dlpage/gaoptout?hl=de Alternatively, you can prevent Google Analytics from collecting data about you within this website by clicking on this link (IMPORTANT: insert opt-out link). By clicking on the above link, you will download an "opt-out cookie". Your browser must therefore generally allow the storage of cookies for this purpose. If you delete your cookies regularly, you will need to click on the link again each time you visit this website.

Here you can find more information about data usage by Google Inc:

https://policies.google.com/privacy/partners?hl=de (data collected from Google partners)

https://adssettings.google.de/authenticated (Settings about advertising that is displayed to you)

https://policies.google.com/technologies/ads?hl=de (Use of cookies in advertisements)

IX. Your rights of access, rectification, blocking, deletion, objection and portability

You have the right to obtain information about your personal data stored by us at any time. Likewise, you have the right to correction, blocking, portability or, apart from the mandatory data storage for business processing, deletion of your personal data. Please contact our data protection officer for this purpose. You will find the contact details under II.
To ensure that a block on data can be taken into account at any time, this data must be kept in a blocking file for control purposes. You can also request the deletion of data, unless there is a legal archiving obligation. If such an obligation exists, we will block your data upon request.
You can make changes or revoke consent by notifying us accordingly with effect for the future.

 

X. Rapidmail

This website uses rapidmail for sending newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br.
Rapidmail is a service with which, among other things, the sending of newsletters can be organized and evaluated. The data you enter to receive the newsletter is stored on Rapidmail's servers in Germany. If you do not want Rapidmail to evaluate your data, you must unsubscribe from the newsletter. For this purpose, we provide you with a corresponding link in each newsletter message. In addition, you can also unsubscribe from the newsletter directly on the website.

Data analysis by Rapidmail
For analysis purposes, the emails sent with Rapidmail contain a so-called "tracking pixel", which establishes a connection to Rapidmail's servers when the email is opened. In this way, it can be determined whether a newsletter message has been opened. In addition, with the help of Rapidmail, we can determine whether and which links in the newsletter message are clicked. All links in the email are so-called tracking links, which can be used to count your clicks. You can find more information about Rapidmail's analysis functions under the following link: https://de.rapidmail.wiki/kategorien/statistiken/

Legal basis
The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time. The legality of data processing operations that have already taken place is not affected by the revocation.

Storage duration
The data you provide us with for the purpose of sending the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of Rapidmail after you unsubscribe from the newsletter. Data stored by us for other reasons will remain unaffected. For more details, please refer to Rapidmail's privacy policy at: https://www.rapidmail.de/datensicherheit.

Conclusion of an order processing contract
We have concluded a contract with Rapidmail in which we oblige Rapidmail to protect the data of our customers and not to pass it on to third parties.