The first Gütersloh pop-up shelf is now available in the Service Centre of Gütersloh Marketing GmbH (gtm). The shelf is intended to provide small businesses with an exhibition area for their products and assistance in setting up and expanding their business.

Pop-up shops are temporary and short-term retail shops which do not yet exist in this form in Gütersloh. The gtm pop-up shelf is a first step in providing small businesses with the opportunity to present individual, self-made or particularly innovative products to a wider audience. However, it also provides people with the opportunity to try out possible self-employment with their own creative shop.

The use of the shelf as well as the assistance and the sale of the products is free of charge for the small businesses. "Especially in the current situation, we think that it is important to also keep an eye on small businesses," says Jan-Erik Weinekötter, Managing Director of gtm. The pop-up shelf is intended to showcase the diversity of small businesses and production facilities in the Gütersloh district. At the same time, gtm expects keen interest in the varying range of products, which expands its own range of goods.