{"id":46741,"date":"2025-11-12T09:35:05","date_gmt":"2025-11-12T08:35:05","guid":{"rendered":"https:\/\/www.guetersloh-marketing.de\/?p=46741"},"modified":"2025-11-13T09:49:57","modified_gmt":"2025-11-13T08:49:57","slug":"verrueckter-einkauf","status":"publish","type":"post","link":"https:\/\/www.guetersloh-marketing.de\/en\/blog\/verrueckter-einkauf\/","title":{"rendered":"\u201eCrazy\u201c shopping campaign"},"content":{"rendered":"
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\u201eCrazy\u201c shopping campaign in G\u00fctersloh<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Redemption of the \u201ecrazy purchase\u201c worth 500 euros<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Winner Rabea Austermann could hardly believe her luck: As part of the \u201eHeimat shoppen\u201c project, she won a \u201ecrazy\u201c shopping spree worth \u20ac500. But there was a catch: the G\u00fctersloh resident could only keep the prize if she managed to spend every last cent of the money in a maximum of two hours and in at least ten participating stores in G\u00fctersloh.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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During the shopping campaign organized by G\u00fctersloh Marketing (gtm), interested parties were able to collect stamps every time they shopped in over 40 stores, restaurants and service providers in G\u00fctersloh city centre and then hand in their completed stamp card for a chance to win a prize. In addition to the main prize, there are many other great prizes to be won from the participating businesses. The lucky winner was Rabea Austermann, who, accompanied by her friend Annette Seddig, set off on a two-hour shopping tour through G\u00fctersloh last Saturday morning.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Clara Abelmann from gtm (right) presented the prize to winner Rabea Austermann (center) and her shopping companion Annette Seddig. <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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During her shopping trip, the 44-year-old was accompanied not only by her friend, but also by the city marketing project manager and the gt!nfo team. Clara Abelmann, Head of City and Tourism Management, supervised the correct redemption of the prize and the gt!nfo team captured the fast-paced tour through G\u00fctersloh city center in photos and videos, which can also be seen in the current issue of gt!nfo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On the occasion of the city anniversary \u201e200 years of G\u00fctersloh\u201c, the motto for redeeming the prize this year was: shopping for the perfect birthday outfit. Of course, presents were also allowed. We moved quickly from store to store. Rabea first visited the fashion stores Peacock, Modehaus W\u00f6rmann, Liberty and SiNN as well as the shoe stores Portofino\/Rieker Store and Sport Potthoff, where she stocked up on the latest fashions. On the way to Spiekergasse, she was met by former mayor Maria Unger, who wished her every success for the campaign. The G\u00fctersloh woman then bought a silver necklace at Europa-Schmuck and at Witthoff she decided on two cuddly teddy bears to give away. This left her with just under 16 euros for the last two stores, for which she had already set her sights on a liqueur at Friesenhausen. The last thing the 44-year-old decided on was a small candy cane at Nanu-Nana. She then donated the rest of the money to \u201eKinder in Not e.V.\u201c, which had a stall in the city center. The shopping trip was a success: the entire budget of \u20ac500 was spent within the two hours allowed. In the end, the lucky winner even had 20 minutes left over.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The \u201ecrazy shopping\u201c takes place as part of the nationwide \u201eHeimat shoppen\u201c project, in which G\u00fctersloh has been involved since 2021. The aim of \u201eHeimat shoppen\u201c is to raise customers\u201e awareness of the importance of local stores. Not only do they provide G\u00fctersloh residents with goods and services, they also shape the cityscape, secure jobs and apprenticeships, are involved in events and city festivals and can provide personal advice and special services thanks to their proximity to the residents. In addition, the business tax paid by retailers, service providers and restaurateurs is an important source of income for the municipality. Every euro spent locally contributes to making a city vibrant and worth living in. You can find all information about \u201cHeimat shoppen\" here viewed here<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tContribution image: G\u00fctersloh Marketing<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Winner Rabea Austermann could hardly believe her luck: She won a \u201ecrazy\u201c purchase worth \u20ac500 as part of the \u201eHeimat shoppen\u201c project.<\/p>","protected":false},"author":25,"featured_media":47082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[538],"competences":[],"class_list":["post-46741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-heimat-shoppen"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/posts\/46741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/comments?post=46741"}],"version-history":[{"count":15,"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/posts\/46741\/revisions"}],"predecessor-version":[{"id":52903,"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/posts\/46741\/revisions\/52903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/media\/47082"}],"wp:attachment":[{"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/media?parent=46741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/categories?post=46741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/tags?post=46741"},{"taxonomy":"competences","embeddable":true,"href":"https:\/\/www.guetersloh-marketing.de\/en\/wp-json\/wp\/v2\/competences?post=46741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}