{"id":50320,"date":"2025-07-31T16:32:00","date_gmt":"2025-07-31T14:32:49","guid":{"rendered":"https:\/\/www.guetersloh-marketing.de\/?page_id=50320"},"modified":"2025-09-02T11:11:31","modified_gmt":"2025-09-02T09:11:31","slug":"vergangenheit-trifft-gegenwart","status":"publish","type":"page","link":"https:\/\/www.guetersloh-marketing.de\/en\/projektseiten\/isg-mittlere-berliner-strasse\/vergangenheit-trifft-gegenwart\/","title":{"rendered":"Past meets present"},"content":{"rendered":"
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Past meets present<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A journey through time on Mittlerer Berliner Strasse<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With the project \"Past meets present\"<\/strong> we invite you on an exciting journey through time through the Mittlere Berliner Stra\u00dfe - directly on site and digitally experienceable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On selected shop windows in the Mittlere Berliner Strasse QR codes<\/strong> attached. Scan the code with your smartphone and discover historical photos, exciting background information and short anecdotes about the respective locations.<\/p>

This turns your stroll through the city into a lively history lesson - and you can experience how G\u00fctersloh has changed over the course of time.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Behind each current photo you will find a historical view of the store. In addition, each store shown raises an interesting question. If you click on the small arrow below the picture, the answer will open. Have fun discovering!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tMany thanks to the G\u00fctersloh City Archive for their support. We are also pleased that we were able to use the estate of Ursula Langenk\u00e4mper for our research - it was an important basis for much of the content shown.\n\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How did a small farmhouse become one of the largest fashion stores in the city center?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a9 From G\u00fctersloher Zeitung of 07.07.1962. Texts and pictures from the Neue Westf\u00e4lische are protected by copyright. Further use only with written permission of the editors<\/div><\/div><\/div><\/div>
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tClick here for information about: Berliner Str. 26, today Vero Moda and Jack&Jones<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

The Jewish Gottschalk family once ran a textile store in the small farmhouse on Berliner Stra\u00dfe. After their expulsion, the Wiesenh\u00f6fer company took over the business before the Opitz department store was later established. Today, the store is home to a branch of Vero Moda and Jack&Jones<\/strong>.<\/p>

The building is part of the office and commercial building at Berliner Strasse 26-28, which was built over several decades - in three construction phases between 1927 and 2006. Today, the approximately 1,900 m\u00b2 space is mainly used by the Danish textile company Bestseller<\/strong> to which Vero Moda belongs. The lease has just been extended until the end of March 2031 - so fashion still has a permanent place here.<\/p>

Sources:<\/p>

  1. Book \"Back then with us in G\u00fctersloh\" by Hagen Kraak, Fig.72<\/li>
  2. Dekra Immobilien: News\/Letting\/ 04.06.2025<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    What did an oversized whistle have to do with sporting ambition?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \u00a9 Photo from the Rascher-Friesenhausen family estate<\/div><\/div><\/div><\/div>
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tClick here for information about: Berliner Str. 25, today Tabakwaren Friesenhausen<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

    In 1892, master wood turner Heinrich Friesenhausen from G\u00fctersloh and his wife Anna initially opened a small store for pipes, tobacco products and umbrellas in the Ruhr area - more precisely in Altenessen. However, the economic upturn in the region did not bring the hoped-for success, so the couple returned to G\u00fctersloh in the spring of 1893 and took over the property at Berliner Stra\u00dfe 25 from master bookbinder Thormann. Here, in the heart of the city, they continued to develop their business successfully.<\/p>

    Friesenhausen made many of the pipes he sold himself on the lathe. As an eye-catching advertising sign, he mounted an oversized M\u00fcnsterland pipe above the store entrance - but this soon had to be removed as it was repeatedly misused as a horizontal bar by pupils from the nearby Evangelisch Stiftisches Gymnasium.<\/p>

    In 1912, the original Ackerb\u00fcrgerhaus was replaced on the same site by a new Art Nouveau building, whose elegant fa\u00e7ade still dominates the cityscape towards K\u00f6kerstra\u00dfe to this day. The special ambience of the store still conveys a sense of the building's long history when you enter.<\/p>

    After the First World War, Heinrich Friesenhausen's nephew Leo Rascher-Friesenhausen joined the business and successfully expanded the range to include cigars and pipe tobacco. After joining the Ermuri merchants' association in 1933, Friesenhausen became one of the leading specialist tobacco stores in East Westphalia. The company has been run by the same family for four generations - currently by Christopher Rascher-Friesenhausen, who is continuing the tradition with great dedication.<\/p>

    Today, more than 130 years after it was founded, the traditional store still exists at the same location. With its original Art Nouveau interior, it is a living testimony to regional business tradition - and a real piece of living city history.<\/p>

    Sources:<\/p>

    1. Book \"Traditions in the G\u00fctersloh District\" by Monron Marketing Institute of N.Y., page. 42<\/li>
    2. Carl Media \"TRADE HOUSE OF DIVERSITY\" by Ben Hensdiek<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Why was the half-timbered house of the M\u00fcller butcher's shop moved back in 1966 and not simply rebuilt on the old site?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      G\u00fctersloh city archive, photographer unknown<\/div><\/div><\/div><\/div>
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      There was already a butcher's shop at Berliner Stra\u00dfe 184 b in 1783 - a long tradition that was relaunched in 1873 with butcher Fritz Kniepkamp. In 1932, Georg M\u00fcller, the grandfather of the current owner, took over the butcher's store and continued to run it. In 1966, the original half-timbered house was demolished and the new building was moved back slightly to eliminate a bend in the road and improve traffic flow. Today, Natur Metzgerei M\u00fcller is particularly well known for its homemade specialty: Silesian bratwurst, which is produced directly on site.<\/p>

      Sources<\/p>

      1. G\u00fctsel: Owner-managed retail business in G\u00fctersloh: Fleischerei M\u00fcller from 11.01.2025<\/li>
      2. Flyer \"Die Mittlere Berliner Stra\u00dfe\" from the G\u00fctersloh City Museum, texts: Heinrich Lak\u00e4mper-L\u00fchrs<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Which two specialist stores with a shared fa\u00e7ade shaped the cityscape in Berliner Strasse from 1966?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \u00a9 Stadtarchiv G\u00fctersloh, Provenance: Hans-Dieter\nMusch\n<\/div><\/div><\/div><\/div>
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        In 1966, two traditional G\u00fctersloh specialist stores opened right next to each other in Berliner Stra\u00dfe: the M\u00fcller-Derigs butcher's shop at number 33 and the Schm\u00e4ling bakery\/pastry shop at number 35. Their uniform fa\u00e7ade allowed the two stores to merge visually into a single unit - an image that many G\u00fctersloh residents still remember today.<\/p>

        Caf\u00e9 Schm\u00e4ling in particular made its mark on the cityscape: a new, inviting caf\u00e9 was created on the second floor with direct access via the spacious sales area on the first floor. The offer was impressive - in addition to an extensive range of sweet baked goods and over 45 types of bread, international delicacies were also sold.<\/p>

        Today, nothing is reminiscent of the smell of fresh bread rolls - since February 7, 2019, Smile Optik has been located here, the new chapter of a traditional location in the heart of G\u00fctersloh's city center.<\/p>

        Sources<\/p>

        1. G\u00fctersloh City Archive, Ursela Langenk\u00e4mper estate: Westf\u00e4lische Zeitung September 24, 1966<\/li>
        2. Smile Optik G\u00fctersloh<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          How did a small watch store in K\u00f6kerstra\u00dfe become one of the most striking buildings in Berliner Stra\u00dfe - and even the G\u00fctersloh Gold Ducat?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          City Archive G\u00fctersloh, Hans-Dieter\nmussel\n<\/div><\/div><\/div><\/div>
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          In 1899, master watchmaker Heinrich Laumann opened a store for watches, goldware and optical articles at K\u00f6kerstrasse 293. After just twelve years, the premises were too small and so a new store was built at Berliner Stra\u00dfe 42. The fa\u00e7ade with its ornately decorated bay windows was just as impressive as the spacious rear courtyards, which at the time were still home to fruit and vegetable gardens. At the time of construction, the building was surrounded by the half-timbered houses that characterized G\u00fctersloh at the time.<\/p>

          After the death of Heinrich Laumann Senior in 1953, his son Heinrich continued to run the business together with his wife Margarete. Having been in business since 1947, they initially coped with the difficult post-war period by selling cookware. However, as the economy began to recover, people soon rediscovered their love of jewelry. Silver, gold-plated pieces with green stones and soon higher-quality jewelry expanded the range. The \"joy of something special\" became the guiding principle of the company.<\/p>

          When Heinrich Laumann died in 1993, he and Margarete had been running the business for 45 years. The G\u00fctersloh gold ducat also dates from this time - a memento made of almost pure gold (986\/1000), 20 millimeters in size and weighing 3.5 grams. With the G\u00fctersloh coat of arms on one side and the towers of the Martin Luther and Apostle Churches on the other, it was intended as an exclusive souvenir, piece of jewelry or gift. The edition was limited, the exclusive sale was at Juwelier Laumann, and for 35 DM you could secure yourself a piece of G\u00fctersloh history.<\/p>

          Bruno Laumann, the founder's grandson, had already set up his own goldsmith's shop in 1974. As a master goldsmith, he turned his attention to handmade jewelry and recognized early on the possibilities of platinum, which was still not widely used at the time. The \"Collection N\" - individual pieces of jewelry made from 750 gold and platinum - was created in collaboration with three master goldsmith friends.<\/p>

          Before April 2020, the building was home to \"The Phone House\" before the women's clothing store Liberty moved in. Liberty, founded in L\u00fcbbecke in 1976, operates over 100 stores nationwide. In G\u00fctersloh, the company uses an area of around 66 square meters, which was designed in the typical Liberty style.<\/p>

          Today, Berliner Strasse 42 is a listed building and is considered one of the most striking old buildings in G\u00fctersloh's pedestrian zone.<\/p>

          \u00a0<\/p>

          Sources<\/p>

          1. Langenk\u00e4mper estate: Neue Westf\u00e4lische No. 265, Saturday, November 15, 1999<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            How did a small milliner's store become a modern fashion house with a pioneering role?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            G\u00fctersloh city archive, photographer unknown<\/div><\/div><\/div><\/div>
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            \n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\tNext slide<\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tClick here for information about: Berliner Stra\u00dfe 43\/45, today Modehaus W\u00f6rmann, <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

            In October 1898, Adolfine W\u00f6rmann founded a store for women's hat fashion in G\u00fctersloh. As a trained \"milliner\", she developed and produced her own hat collection directly on site. In the 1920s, the so-called \"Umpresserei\" was added to the production of exclusive hats - a factory building with warehouse and office was built behind the store specifically for this purpose.<\/p>

            The modern commercial building at Berliner Stra\u00dfe 43-45 was built in the 1930s. Eduard Keisinger, who later became Else W\u00f6rmann's husband, also joined the company as a businessman at that time. Else W\u00f6rmann managed the business through the difficult times of the Second World War and thus ensured the continued existence of the company.<\/p>

            Today, Modehaus W\u00f6rmann is run by the fourth generation. It was the first store in Berliner Strasse to be equipped with a mobile ramp with the support of the Dr. Salk Memorial Foundation for the Disabled - an early example of accessibility in retail.<\/p>

            Sources:<\/p>

            1. G\u00fctsel: Fashion house W\u00f6rmann<\/li>
            2. Neue Westf\u00e4lische \"Mobile ramps to make it easier for wheelchair users to access stores\" from 18.04.2018<\/li>
            3. Book \"Traditions in the G\u00fctersloh District\" by Monron Marketing Institute of N.Y., page. 42<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              After 100 years full of stories, which house on Berliner Strasse is now waiting for a new chapter?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              G\u00fctersloh city archive, photographer unknown<\/div><\/div><\/div><\/div>
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              \n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tClick here for information on: Berliner Stra\u00dfe 44, until 2025 Apollo<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

              The house at Berliner Strasse 44 has an eventful history. It originally bore the house numbers 192 and 332 before it hit the headlines in 1910 due to a devastating fire. Just one year later, in 1911, a new building was erected on the site, which soon became home to various families of craftsmen and tradesmen: Roggenkamps as carters, Ra\u00dffelds as merchants, Ueckmanns as bakers - and finally the Fricke family. Walter Fricke ran his bookbindery here, while Arnold Fricke supplied generations of G\u00fctersloh residents with his paper and stationery store. The family dominated the townscape until 1969, before the building became \"Schuh-Quelle\", which existed until 1972.<\/p>

              After 1972, its use changed several times - like many city center buildings, no. 44 also experienced the structural changes in the retail trade. Today, the building is empty, but its fa\u00e7ade is still a reminder of more than 100 years of city history. It is currently looking for new tenants - and perhaps someone will soon be writing the next chapter in this traditional location.<\/p>

              \u00a0<\/p>

              Sources<\/p>

              1. Langenk\u00e4mper estate: p.14<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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